Offering
free e-Books can be a very powerful promotion tool, but only if you use at
least one social network, where you inform the potential readers that your book
is available for free within a certain period. Cheryl Kaye Tardif succeeded in
this way, as described in her book How
I Made Over $42,000 in 1 Month Selling My Kindle eBooks and she herself
admits that she can ascribe 90% of her success to Twitter. So, without Twitter
she would not have succeeded as well as she did. And as she had spent quite some
time on promotion before, she had a considerable number of friends and
followers.
A few days
before she began her promotion, she started creating a buzz and during her
promotion she sent a tweet nearly every hour. She worked very hard after the promotion
as well, informing her friends and followers about her sales.
I have
noticed that the KDP select program on Amazon no longer works as well as it did
in the beginning. The number of free books available is huge so it is very
difficult to succeed without at least one social network.
Another condition
is that you have a large number of friends and followers who will send your
recommendations to others. It is no use having 10,000 followers on Twitter who
never read your tweets or do not care what is happening to you. One of the main
conditions on Twitter is that you have a number of friends and acquaintances
you communicate with (and not just send promotional tweets about your book),
you know something about them and they know something about you, you retweet
their posts and they retweet yours. In this way you create a mutual
relationship where you help one another.
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