One
marketing tactic is to have at least two to three e-Books available and offer
one of them for free over a longer period (a few months or years). If your free
e-Book is interesting, readers will buy the other e-Books, for which they have
to pay.
Even
stronger way is to offer one novel for free and one or more short stories. You
have more chances that readers will first choose free short story (because they
don’t have time) and if they will like it, they will upload also free novel.
However,
additional promotion on social networks is also necessary, otherwise between
300 and 1000 readers will download your book, but this will not be of much help
to you.
The number
of free e-Books on offer is enormous and readers have consequently become
choosy even here. They will not decide that easily to spend a few days reading
your e-Book, even if it is free. So you have to persuade them to do so. And
free short (10 minutes) story is a good way to do it.
Another
fact you must take into account when offering a e-Book for free is that from
the moment you publish the book on Smashwords, at least 2 to 3 weeks will pass
before the e-Book appears on other bookselling portals, such as Apple, Barnes
& Noble, Sony, Diesel, etc. I made the mistake of waiting only 7 days and
because the book was not selling, I put the price back to 0.99$. There are many
examples when a e-Book sells only a few copies a month, and then sales suddenly
grow rapidly. Amazon’s policy is not to sell e-Books for free, but if you will
offer your e-Book for $0.00 on other portals, Amazon will soon (after 10 days)
change their price to $0.00 too.
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