Use of Smashwords coupons

A very useful way of offering free books are Smashwords coupons that enable you to offer a specific discount on your books (for example, 50%).
Let me emphasize once more that the use of coupons makes sense only if you promote the book on social networks. If nobody knows you have a promotion on, there will be no sales. Ways of creating coupons can be seen on the following images:

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